Hot Lava Software releases new LMA at SALT 2009 in Orlando

NEWS RELEASE

For Immediate Release
Contact: Barbara Walls
barbaraw@hotlavasoftware.com
540-428-2988

Warrenton, VA – February 16, 2008 - Hot Lava Software will represent the Mobile Learning market (mlearning) at the 2009 New Learning Technologies Conference (SALT), to be held February 18-20, 2009, at the Ramada Orlando Celebration Hotel and Convention Center, Orlando, Florida.

Mobile Learning or m-Learning is to 2009 what eLearning was to 1999. Listen to presentations which identify who today’s mobile learner is, lessons learned in the development of courseware for executives delivered to their mobile devices, and how one project proved successful in reaching over 116,000 users in over 114 countries to demonstrate the potential for delivering STEM education to hundreds of thousands—even millions—of people, via their mobile phones.

"The addition of wireless technologies, mobile devices, PDAs, PocketPCs and smartphones has changed the way people work and communicate. Mobile technologies are changing the way we do business, training and learning," says Bob Sanregret, CEO, Hot Lava Software, Inc. "Technology experts are continuing to push the mobile e-learning envelope, by thinking outside the box. We are honored and excited, both, to be a part of this conference, and to share our cutting-edge, mobile e-learning knowledge."

Some of the key topics presented in the Mobile Computing sessions will be: Sports Bytes Delivers STEM Content to Mobile Phones Worldwide being presented by Dr. Heather Katz; and Corporate Mobile Learning - "A View from the Field" being presented by Hot Lava Software along with Alcatel-Lucent. For more information on the topics above, please visit http://www.hotlavasoftware.com/

Hot Lava Software will also be hosting a Mobile e-Learning (bring your own laptop) Hands-on Workshop Tuesday, February 17 from 1:30 – 5:00. The tutorial will focus on all aspects of mobile e-learning from designing to tracking. Participants will use the latest in tools and solutions to design, create, publish and deploy mobile learning to phones and PDAs.

For more information about this conference, visit: http://www.salt.org/

kajeet, Hot Lava and the Kauffman Foundation Reach out to

NEWS RELEASE

For Immediate Release

Contacts:

Joy Torchia, Ewing Marion Kauffman Foundation
816-932-1045

Heather A. Katz, Ph.D., Hot Lava Software, Inc.
540-428-2988

Barbara Walls, Hot Lava Software, Inc.
540-428-2988


WASHINGTON, DC (August 27, 2008)—On July 1, 2008, kajeet, the Ewing Marion Kauffman Foundation, and Hot Lava Software, Inc. began to impact the way that youth learn about science, technology, engineering, and mathematics (STEM). The Sports Bytes Competition allows youth to learn about the science behind sports via their mobile phones. Sports Bytes focuses on popular sports through “brain-teaser” questions that allow users to relate STEM concepts to real world contexts. Questions involving baseball will challenge the user to determine whether a professional batter can decide to swing literally in a blink of an eye. Other featured sports are soccer, cycling, and swimming, which provide practical application to STEM concepts.

kajeet is the only pay-as-you-go cell phone service that puts kids first while simultaneously empowering them and keeping them safe—facilitating them to respond with confidence to what's happening in their world. “We are capitalizing on young fans’ love for cell phones by using them as a learning tool,” said Merrilea J. Mayo, Ph.D., Director, Future of Learning Initiatives for the Ewing Marion Kauffman Foundation. “This new competition allows us to reach and inspire kids in a unique way. Our hope is that they learn how exciting science can be and potentially explore a career in the field.”

Powered by Hot Lava Software’s Mobile Delivery and Tracking System (MDTS), kajeet users can access Sports Bytes from their kajeet phone deck menu. After answering a STEM question they are rewarded with free Sports Bytes themed wallpapers for their mobile phones.

Since July 1, 2008, the global Sports Bytes Competition has gone beyond kajeet users to engage thousands of people within Africa, Asia, Europe and North America. As of August 15, the promotion has over 130,000 registered users and over 40,000 users who have answered one or more questions about the science behind sports.

To participate in the Sports Bytes Competition right now, text sport to 83960 or text your answer to the question below to 83960.

A pro batter decides to swing in a blink of an eye?

Text "sporta" for TRUE to 83960
Text "sportb" for FALSE to 83960
Or click here to enter your response

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking SystemTM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and design, as well as authoring and publishing solutions to corporations, governments and universities around the world. More information is available at www.hotlavasoftware.com.

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist, Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. More information is available at http://www.kauffman.org/.

Check Out handango.com!

Check out these awesome programs for PDA’s and Palms created by Hot Lava Software on www.handango.com. They’re a great deal too! Only $0.95 for any of the Hot Lava Software produced programs.

Here are some links to different categories of programs/modules that might interest you.

• Children’s Education
• Emergency Care
• MSCE Prep
• Travel Information
• ESL Aids
• SAT Prep
• Yoga & Meditation
• Business Education

Go check them out! I’m telling you it’s definitely worth it!

If you are interested in Learning Mobile Author (LMA), please visit www.hotlavasoftware.com

Fans, Take Out Your Cell Phones

FOR IMMEDIATE RELEASE

CONTACT:
Sarah Brewster
(816) 842-8111 or sarah@trozzolo.com

Joy Torchia
(816) 932-1045 or jtorchia@kauffman.org

Barbara Walls
(540) 428-2988 or marketing@hotlavasoftware.com


KANSAS CITY, Mo. - July 15, 2008 – More than one competition will take place at the local T-Bones games this summer. The new Sports Bytes Competition, entering the field this July, is sponsored by the Ewing Marion Kauffman Foundation and powered by Hot Lava Software.

The Sports Bytes Competition will engage the young fans in the crowd by sending them mathematics, engineering, technology, and science questions via their cell phones. Combining fun with technology, fans will learn the science behind one of America’s favorite pastimes. For example, while the players are warming up for the next inning, fans can learn about the impact of gravity and friction on a baseball’s path.

The in-game promotions will build excitement around science education during July and August home games. The Sports Bytes professor – a quirky-looking, crazy-haired announcer – will leap up on the dugout and guide the crowd through the sports-related science quiz. The announcer will ask the fans a question: “Which ball has the slower speed when thrown: a baseball or a softball?” In response, kids will text either “sporta” for baseball or “sportb” for softball to 83960. They will then receive a response text with the correct answer as well as a link that provides them access to other Sports Bytes questions. Sports Bytes enthusiasts can access the questions anytime from their mobile phones by texting “sport” to 83960.

“We are capitalizing on young fans’ love for cell phones by using them as a learning tool,” said Merrilea J. Mayo, Ph.D., director, Future of Learning Initiatives for the Kauffman Foundation. “This new competition allows us to reach and inspire kids in a unique way. Our hope is that they learn how exciting science can be and potentially explore a career in the field.”

The kids who answer at least one Sports Bytes question correctly are entered into a drawing to win a prize pack, which is given out later in the game. With baseball players in mind, the prize pack will include free tickets to an upcoming T-Bones game, signed baseballs, a first pitch certificate, a kajeet mobile phone, and T-Bones merchandise.

In addition to the T-Bones, the Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks and Delmarva Shorebirds are participating in the in-game promotions, along with the D.C. United Soccer Team.

About the Kauffman Foundation

The Ewing Marion Kauffman Foundation of Kansas City is a private, nonpartisan foundation that works with partners to advance entrepreneurship in America and improve the education of children and youth. The Kauffman Foundation was established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman. Information about the Kauffman Foundation is available at www.kauffman.org

About Hot Lava Software, Inc.

Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Mobile Learning to Teach Math and Science at Minor League Baseball Games

NEWS RELEASE

For Immediate Release

Contact: Heather Katz Ph.D.
540-428-2988


The Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. are changing the way Minor league and Independent league baseball relates to its fans. Dubbed, The Sports Bytes Competition, baseball fans are able to learn the science behind the sport through the use of mobile learning. Fans attending the game will have the opportunity to not only see a homerun hit, but learn how friction and drag affect the path of a baseball traveled. Although many learning institutions have attempted to teach science through the use of sports, Kauffman and Hot Lava are taking mobile learning inside the stadiums for fans to use their mobile devices to deliver on-demand Science, Technology, Engineering, and Mathematics (STEM) education that is accessible and captivating.

Throughout July and August 2008, select stadiums around the country will run in-game promotions. A quirky looking professor—the announcer—motivates fans wearing his white lab coat, chemistry goggles, and mad scientist hair when he leaps upon the dugout. His Sports Bytes announcement encourages fans to take out their cell phones and participate by interacting with a Sports Bytes module and quiz items about the science behind baseball. Getting started is as easy as sending a text message to “83960” with the word “onpoint” in the text message body. Hot Lava responds with an auto response text message to the fan’s mobile phone that enables the fan to access the Sports Bytes module: Win a Prize Pack! To qualify , follow this free link: http://hdwap.com/s/s.html?u=12408884505&p=p&c=6107&n=y. A nightly prize pack is awarded to one fan who answers one question correctly. Prize packs can include free tickets, signed baseballs, a first pitch certificate, kajeet mobile phones, and team merchandise.

The Sports Bytes Competition is live in July and August 2008 at the Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks, and Delmarva Shorebirds baseball games along with the D.C. United Soccer Team. Those not attending a game can access the Sports Bytes content via http://www.hdwap.com/s from a mobile phone web browser.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software, provides mobile content solutions and mobile content design, authoring and publishing solutions to corporations, governments and universities around the world. More information is available at http://www.hotlavasoftware.com

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has more than $2.4 billion in assets. More information is available at http://www.kauffman.org