Hot Lava Software releases new LMA at SALT 2009 in Orlando

NEWS RELEASE

For Immediate Release
Contact: Barbara Walls
barbaraw@hotlavasoftware.com
540-428-2988

Warrenton, VA – February 16, 2008 - Hot Lava Software will represent the Mobile Learning market (mlearning) at the 2009 New Learning Technologies Conference (SALT), to be held February 18-20, 2009, at the Ramada Orlando Celebration Hotel and Convention Center, Orlando, Florida.

Mobile Learning or m-Learning is to 2009 what eLearning was to 1999. Listen to presentations which identify who today’s mobile learner is, lessons learned in the development of courseware for executives delivered to their mobile devices, and how one project proved successful in reaching over 116,000 users in over 114 countries to demonstrate the potential for delivering STEM education to hundreds of thousands—even millions—of people, via their mobile phones.

"The addition of wireless technologies, mobile devices, PDAs, PocketPCs and smartphones has changed the way people work and communicate. Mobile technologies are changing the way we do business, training and learning," says Bob Sanregret, CEO, Hot Lava Software, Inc. "Technology experts are continuing to push the mobile e-learning envelope, by thinking outside the box. We are honored and excited, both, to be a part of this conference, and to share our cutting-edge, mobile e-learning knowledge."

Some of the key topics presented in the Mobile Computing sessions will be: Sports Bytes Delivers STEM Content to Mobile Phones Worldwide being presented by Dr. Heather Katz; and Corporate Mobile Learning - "A View from the Field" being presented by Hot Lava Software along with Alcatel-Lucent. For more information on the topics above, please visit http://www.hotlavasoftware.com/

Hot Lava Software will also be hosting a Mobile e-Learning (bring your own laptop) Hands-on Workshop Tuesday, February 17 from 1:30 – 5:00. The tutorial will focus on all aspects of mobile e-learning from designing to tracking. Participants will use the latest in tools and solutions to design, create, publish and deploy mobile learning to phones and PDAs.

For more information about this conference, visit: http://www.salt.org/

kajeet, Hot Lava and the Kauffman Foundation Reach out to

NEWS RELEASE

For Immediate Release

Contacts:

Joy Torchia, Ewing Marion Kauffman Foundation
816-932-1045

Heather A. Katz, Ph.D., Hot Lava Software, Inc.
540-428-2988

Barbara Walls, Hot Lava Software, Inc.
540-428-2988


WASHINGTON, DC (August 27, 2008)—On July 1, 2008, kajeet, the Ewing Marion Kauffman Foundation, and Hot Lava Software, Inc. began to impact the way that youth learn about science, technology, engineering, and mathematics (STEM). The Sports Bytes Competition allows youth to learn about the science behind sports via their mobile phones. Sports Bytes focuses on popular sports through “brain-teaser” questions that allow users to relate STEM concepts to real world contexts. Questions involving baseball will challenge the user to determine whether a professional batter can decide to swing literally in a blink of an eye. Other featured sports are soccer, cycling, and swimming, which provide practical application to STEM concepts.

kajeet is the only pay-as-you-go cell phone service that puts kids first while simultaneously empowering them and keeping them safe—facilitating them to respond with confidence to what's happening in their world. “We are capitalizing on young fans’ love for cell phones by using them as a learning tool,” said Merrilea J. Mayo, Ph.D., Director, Future of Learning Initiatives for the Ewing Marion Kauffman Foundation. “This new competition allows us to reach and inspire kids in a unique way. Our hope is that they learn how exciting science can be and potentially explore a career in the field.”

Powered by Hot Lava Software’s Mobile Delivery and Tracking System (MDTS), kajeet users can access Sports Bytes from their kajeet phone deck menu. After answering a STEM question they are rewarded with free Sports Bytes themed wallpapers for their mobile phones.

Since July 1, 2008, the global Sports Bytes Competition has gone beyond kajeet users to engage thousands of people within Africa, Asia, Europe and North America. As of August 15, the promotion has over 130,000 registered users and over 40,000 users who have answered one or more questions about the science behind sports.

To participate in the Sports Bytes Competition right now, text sport to 83960 or text your answer to the question below to 83960.

A pro batter decides to swing in a blink of an eye?

Text "sporta" for TRUE to 83960
Text "sportb" for FALSE to 83960
Or click here to enter your response

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking SystemTM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and design, as well as authoring and publishing solutions to corporations, governments and universities around the world. More information is available at www.hotlavasoftware.com.

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist, Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. More information is available at http://www.kauffman.org/.

Mobile Learning Proves Successful to Teach over 100,000 Global Sports Fans

NEWS RELEASE

For Immediate Release

Contacts:

Joy Torchia, Ewing Marion Kauffman Foundation
816-932-1045

Heather A. Katz, Ph.D., Hot Lava Software, Inc.
540-428-2988

Barbara Walls, Hot Lava Software, Inc.
540-428-2988



WASHINGTON, DC (August 7, 2008)—Beginning July 1, 2008, the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. have impacted the way fans learn about sports. The Sports Bytes Competition is a promotion that tests fans’ knowledge of the science behind sports via their mobile phones. Throughout the month of July, the promotion has engaged thousands of users in 6 different cities around the USA as well as dozens of countries around the world. As of August 1st, the promotion has over 100,000 registered users and over 30,000 users who have answered one or more questions about the science behind sports.

The Sports Bytes Competition is a global effort, reaching users worldwide. Hot Lava Software’s Mobile Delivery Tracking System (MDTS) has recorded users from Africa, Asia, Europe, and Canada who have participated in the promotion by learning the science behind sports. Sports Bytes focuses on popular sports through “brain-teaser” questions that allow users to relate science, technology, engineering, and mathematics (STEM) concepts to real world contexts. Questions involving baseball will challenge the user to determine whether a professional batter can decide to swing, literally, in a blink of an eye. Other featured sports are soccer, cycling and swimming, which provide practical application to STEM concepts.

During the summer months, Sports Bytes is featured live at select professional baseball clubs; the Frederick Keys, Bowie Baysox, Aberdeen IronBirds, Kansas City T-Bones, and the Delmarva Shorebirds, along with the D.C. United soccer team. Fans who text the correct answer to the nightly question could win autographed team merchandise, food vouchers, mascot bobble-head dolls, and even the chance to throw a first pitch at a future game. Fans playing outside of the stadiums can win free downloadable wallpaper of the Baltimore Oriole’s star, Garret Olsen, for their mobile phone.

To participate in the Sports Bytes Competition right now, text your answer to the question below to 83960.

Which ball has more drag?

Text "sporta" for rough ball to 83960
Text "sportb" for smooth ball to 83960
Or click here to enter your response

Participate in the global Sports Bytes Competition and join over 100,000 people worldwide who have tested their knowledge of the science behind sports!


About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking SystemTM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and design, as well as authoring and publishing solutions to corporations, governments and universities around the world. More information is available at http://www.blogger.com/www.hotlavasoftware.com.

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. More information is available at http://www.kauffman.org/.

New Release of Learning Mobile Author

Uploaded on authorSTREAM by hotlava1

Baseball Used to Teach Kids About Math and Science Through Sports Byte Competition

Joy Torchia(816) 932-1045
jtorchia@kauffman.org

Bob Sanregret(540) 428-2988
http://www.blogger.com/bobs@hotlavasoftware.com


WARRENTON, Va-August 4, 2008-The Ewing Kauffman Foundation realized that a growing problem in our society is the lack of interest in the math and science fields of study, especially in the up and coming generation of students. With an interesting play on learning and enabled by Hot Lava Software, kids are “head faked”, using the words of Randy Pausch, into learning about the science behind the game of baseball.

Minor League teams such as the Frederick Keys, Bowie Baysocks, Wilmington Blue Rocks (click link to see an example of the Sports Bytes competition), Delmarva Shorebirds, Kansas City T-Bones, and Alberdeen Ironbirds have already started participating in this new-age learning program.

At home games, between innings, a nutty professor takes the stage on top of the home team dugout. Quickly catching the attention of the audience, a cell phone ring is played over the loud speaker. The professor challenges the audience, “Are you smarter than me, the professor?”
Now that the audience is enticed, “the professor” asks a science-based question about the game of baseball such as “Which has more drag, a smooth ball (sporta) or a rough ball (sportb)?”
Using the technology by Hot Lava Software, answers are text messaged to a number that is displayed up on the big screen and immediately the user receives a text message back that states if the answer provided was correct along with a hot link to a site with more educational information about baseball. Out of all the participants, one is chosen to receive a prize package including things such as team paraphernalia all the way to a free Kajeet cell phone.

Audiences seem very interested in this technology-enabled between inning game. The pre-teen to teen ages especially show great interest in participating in a game at a baseball stadium where they are the target audience and they can utilize their cell phones. It is a change to the activities that focus more on younger children.

So far tens of thousands of baseball fans have been reached through this method of learning simply by attending a baseball game. Without even knowing, all of these users have experienced more than just a baseball game when the last pitch is thrown; they have been taught the physics behind the game and a few walk away inspired to learn more.

About the Kauffman Foundation
The Ewing Marion Kauffman Foundation of Kansas City is a private, nonpartisan foundation that works with partners to advance entrepreneurship in America and improve the education of children and youth. The Kauffman Foundation was established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman. Information about the Kauffman Foundation is available at http://www.kauffman.org/

About Hot Lava Software, Inc.
Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Hot Lava Software Videos Now on YouTube.com

Check out the awesome videos on YouTube.com. The videos give great tips on where to find free downloads of Learning Mobile Author, Sports Bytes competitions and so much more.

Visit YouTube.com and search for “Hot Lava Software” or “Learning Mobile Author” to find some of the great videos posted up on YouTube.com. Follow this link http://www.youtube.com/watch?v=JbHW0p4pL_g to go directly to one of the videos about Learning Mobile Author.

About Hot Lava Software, Inc.
Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Download LMA Now!

Uploaded on authorSTREAM by hotlava1